Meet The Head Coach And Atlantic Seaboard Tri Coach STeve Attwell

STeve’s passion for all things triathlon was sparked while working in the UK as a product specialist for Nike, overseeing group training across London for Nike’s popular annual 10km ‘Run London’ events. After competing in a number of triathlon, duathlon and cycling events in England, with two London marathons under his belt, he decided to move to sunnier climes and pursue his love for the sport in Cape Town. Since 2005 STeve has competed across South Africa at all major races, and represented both his province and his country. Over the years STeve has been to ITU Worlds Champs for both triathlon and duathlon, as well as IRONMAN 70.3 World Champs. STeve has finished 5 full IRONMAN events.
Over these years STeve has attracted sponsors to align with his vision of building triathlon in South Africa. Some of the sponsors include New Balance, ISUZU SA and Reeds N1 City, Orca SA, Bootleggers Coffee Company, Giant Bicycles and Giant Cape Town, Biogen, SweatSafe SA.
STeve is both a TSA (Triathlon South Africa) and ASA (Athletics South Africa) accredited Level 2 Triathlon coach and a certified IRONMAN coach. He is Chairman of ATC Multisport, a multisport club he set up with a fellow triathlete in 2006, which is now South Africa’s largest club with an impressive 850 members. ATC prides itself on attracting new and beginner athletes to the sport, whilst at the same time having some of South Africa’s top multisport athletes as members. Click here for further information
Realising that triathlon can be an intimidating sport for beginners, Steve set up ‘Embark Tri’ in 2010, specifically to coach and mentor beginner athletes and give them the confidence to become triathletes. Over the years we have attracted all levels of athletes and branched out across South Africa. We now have representation across the provinces, which makes the major triathlon events very exciting when the Embark athletes get to race each other! You can follow steve on instagram @atlanticsteve or Facebook steveattwelll